It looks like Yahoo! is all set to drop its Search Marketing Program called 'Ambassador'. According to Search Engine Roundtable, the 'Ambassador' egistration page is not accepting new member sign-ups.

At the sign up page, when a user tries to sign up via any affiliated website, the Ambassador program page shows the following results.

"Yahoo will no longer be accepting new Ambassador applications until further notice."

Yahoo! Seems to be following Google like a kid. Whatever Google comes up with, after some time you see Yahoo! With the same feature, just different names. As reported by the The BrandVerity Blog, Yahoo! is now displaying geographical locations in its search advertisements.

For example a search query conducted from Seattle, Washington for 'lawyers' displayed results with geographical locations at the bottom of the advertisements.

With millions of keywords up for grabs, it becomes virtually impossible to put a price tag on each of them. Hence, the process of Auction. As Google explains, every search engine uses the auction process for setting prices for advertisements. The auction process works as a non-biased procedure, as the prices of advertisements are set by participants themselves. These auctions get updated everytime a user enters a query and therefore these auctions always show the real-time time values that advertisers place on keywords.

Google's Matt Cutts enlightened the audience with an incredible presentation at O'Reilly's web conference. Matt Cutts is widely acclaimed as a titan in the realm of Search Engine Soldiers. He has knocked out more search engine spam sites than any one has even heard of. The 'Spam Killer' spoke about some critical issues regarding Spam. Some of the main points of focus were:

1. How Google detects Spam.
2. The kinds of technology and systems that are designed to defend against Spam.

Since the successful launch of McAfee powered Yahoo's Search Scan, it was only a matter of time for something to go wrong. It seems luck just isn't going Yahoo's way.

According to a post on TechCrunch, a small glitch in the Yahoo! SERPs (Search Engine Result Pages) that are now powered by SearchScan showed the Google Home Page as a potential Malware Threat.

Last month we had informed our readers of Google's incredibly valuable tips for the Webmasters, instructing them as to how they could create more crawlable and accessible websites. Picking up from its previous post about accessibility, Google has now come out with new tips and suggestions. But this time these suggestions are aimed at the designing structure of the web content for the websites. According to Google Webmaster Central Blog, these suggestions would enable a Webmaster's content reach to the masses and be smoothly crawled and indexed.

Here are all the news, launches, updates or any thing that happened in world of Search Engines. All in a nutshell for you to enjoy.

• Microsoft Applies Another Update to Live Product Search- MSN on the Fastrack!..

  Another critical update has been patched into its Live Search Products Service. the users would now be able to perform research and find suitable deals on the products displayed within Live Search. Microsoft's new update also gives the flexibility of refining products depending upon various factors such as user opinions, brand, prices and categories. The users will also be able to sort results by best user, expert ratings and prices.

We had informed our users yesterday, that there were numerous reports of delays in Google AdWords and Google AdSense reports which was leading to incorrect data. However, now Google says, that it has fixed the issue.

In a post on Google Groups, Stephanie explains, "Hi everyone, This reporting issue has now been fixed, so you should now see all of your missing data from yesterday in your account. (We've also reflected this update on our Known Issues page at https://www.google.com/adsense/support/bin/answer.py?answer=92365.) I'll leave this thread pinned to the top of this category for another day, to make sure more forum members see this update.

As it had been expected, Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page. This factor will directly impact a Webmaster's 'Quality Scores'. Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.

According to Search Engine Roundtable, for the last 24 hours there have been numerous reports that Google has been quite slow in updating its Google AdWords and Google AdSense reports and thus these reports are generating wrong data. There are multiple threads at both Webmaster World and Google Groups with over 130 posts in Webmaster World and with about 100 posts in Google Groups.