BBC News informs that Google is 'the most improved brand' according to a survey of international brands.

According to the survey by Business Week and Interbrand Inc Google's brand value increased by a staggering 44% in the last year to reach $17.8bn (£8.8bn), and reached the 20th place. However the big one was Microsoft Corp who was at the No 2 spot with a 2007 Brand value of $58,709 million after a 3% increase. Yahoo was in the 55th spot. Soda giant Coca cola was in the top spot.

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