Google has updated the terms and conditions of AdSense. The changes were announced on the AdSense blog.

The major changes with AdSense policies fall into two broad categories: first, the future products and features, and second, privacy requirements. However, the new terms and policies might be a cause of concern for the AdSense publishers as according to this policy, the publishers would have to notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future. So the next time, any publisher logs into his/her AdSense account, he/she will be prompted to read the new updates and it is likely that he/she will agree.

The Inside AdSense blog announced that Google has updated their AdSense terms and conditions to include better verbiage for new products and features as well as an update to their privacy requirements. However, the privacy policy has become a topic of discussion on Webmaster and it seems many are disappointed with the changes. Further, they have added some stuff for video and media players. Some of other interesting terms and conditions points are listed below:

• You may enroll in the Program and create an account for the sole purpose of receiving payment from Google, and not for purposes of clarification, for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property.
• Your privacy policy should also include information about user options for cookie management.
• Communications Solely With Google. You agree to direct to Google, and not to any advertiser, any communication regarding any Ad(s) or Link(s) displayed in connection with your Property(ies).

So what do you have to say about the new terms and conditions?!