Via the Google Inside AdWords Blog, Google has announced that, come September 2nd 2008, it will carry out a clean-up campaign in Google Adwords. Termed as “Summer Cleaning”, all the AdWords reports that were created six months ago, i.e before March 2nd 2008, will be deleted from the Google AdWords records.

However, the deletion of reports will not affect the account data in any manner, whatsoever.

According to the Blog, “Please plan accordingly before September 1st if you have reports in your AdWords Report Center that are more than six months old. If you'd like to save older reports, you can export them into Google Spreadsheets, .CSV files, Excel, HTML or another format with the click of a button. And remember, you can always run a report again for any date range. As we mentioned, no account data is being removed. Moving forward, we will periodically delete reports older than six months.”

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