John Battelle informs that AOL is about to come up with a white label version of Google Adwords. It will permit AOL advertisers to solely target the AOL Search audience

A part of the draft from the press release:
"AOL Search Marketplace uses a white-label version of Google AdWords, providing advertisers the ability to buy search advertising that solely targets the AOL Search audience on the AOL Client applications and AOL.com. This service uses the same best-of-breed functionality, features and reporting that advertisers have come to expect from Google AdWords. Until now, advertisers did not have the ability to segment and optimize traffic coming from AOL.

AOL Search Marketplace uses a white-label version of Google AdWords, providing advertisers the ability to buy search advertising that solely targets the AOL Search audience on the AOL Client applications and AOL.com. This service uses the same best-of-breed functionality, features and reporting that advertisers have come to expect from Google AdWords. Until now, advertisers did not have the ability to segment and optimize traffic coming from AOL.."

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