Ask.com is on a rampage. After improving their internal workings with Ask 3D and many advertisements the latest of their offering is a fresher version of their new homepage.

The latest version features:

1. New Icons that represent the tools (Images, City, News etc).
2. Search suggestions that automatically reveal themselves as you type.
3. Many skins to outfit your Ask.com home page whenever you feel like it.

The question is not how much and far they can squeeze their $100 million on their makeover projects but how effective their search engine is.

Early opinion even suggests that the latest Ask3D is technologically and aesthetically superior than Google.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!