Lately, Ask has been losing patience with its continued slide in the search market shares. Ask is not the only one. According to Hitwise data, Yahoo! and Microsoft have also lost this quarter. But Ask is notable because of the way it has responded to such fluctuations.

Earlier in the month, Ask got brickbats from across the globe for its Information Revolution campaign in UK. We also reported the mysterious advertising campaign by Ask in the U.S. The latter campaign had slogans as “The Algorithm Killed Jeeves” and “The Algorithm Constantly Finds Jesus.”

Search Engine Watch has a statement for Ask CEO Jim Lanzone that clarifies the campaign. He has said that:

 ‘The Algorithm’ is the single most important ingredient that determines the relevance of search results, yet its impact on the overall search experience is taken for granted by most consumers. At Ask.com, we feel that in order to drive consumer awareness and use of our engine, it is important to highlight the uniqueness of our algorithm, which takes a different approach to ranking than our competitors. The Ask.com algorithm’s relevance methodology goes beyond the popularity focus of Google, Yahoo and MSN’s, (emphasis mine) and is the only one to break the Web down into topic clusters and determine community-based relevance in real time.”

However, it is worthwhile to mention that Ask is currently working on the development of a new algorithm named Edison.

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