Ask.com, formerly known as Ask Jeeves has officially dropped the Jeeves character from their branding. This decision has been taken to compete with big guns, Yahoo, Google & MSN. With this new name they can focus on their Ask Search Technology, simpler design and search tools. This new branding will give the more convincing look and also highlight the achievements and advancements of Ask Search Technology. It is comprised of personalized search technology, user experience and content serving via Smart Answers.

This step would bring the revolutionary changes in the outlook of the prospects about the company with this new image which is focused to enhance the user experience. It will also provide relevant information with answers to their questions in a fast and comfortable environment. This has brought a new life in the Ask.Com. Steve Berkowitz, CEO of Ask.com said, “The new Ask.com is the culmination of years of innovation, combining the most advanced core search technology with one-of-a-kind tools that make search better,” and  “People deserve a search engine that gives them the tools to get what they need faster, not just a bunch of links on a page.

There are exciting new offerings like the customizable toolbox which offers more then twenty vertical search tools comprised of images, maps, dictionary, weather, local and desktop search. Their new tabbed pages are at par with Yahoo and Google's tabbed page. Such pages help to make searching easy with giving a specific direction from the beginning. The new Toolbox offering is Bloglines comprised of subscription service and blog seach. Now the Bloglines can be seen on the homepage.

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