adCenter Analytics is a simplistic tool designed by Microsoft to help a user understand web-site user engagement and online marketing campaign performance in an easy way. This tool is available free of charge.

An advertiser can use this tool to track user behavior from a click to a conversion, analyze data by age or gender, see how many users have accessed his site (including their regional preference and preferred content).

Formerly known as “Project Gatineau,” Microsoft’s analytics tool is the counterpart of the Google Analytics. Launched in July last year, the tool saw its international release just a couple of weeks back.

And now the Redmond giant declares the launch of an upgrade “We’re pleased to announce a recent upgrade to adCenter Analytic,” says Mel, adCenter Community Team.

Last month Microsoft Corporation and EDGAR Online Incorporation announced a strategic alliance to bring advertising to the EDGAR Online audience and content to the MSN portal. Further, Microsoft has even become an exclusive provider of contextual and paid search ads for The Wall Street Journal Digital Network (WSJDN).

So with its expanding horizon for the contextual ads, the adCenter blog tells us how an advertiser can get more quality clicks from its contextual network, which includes WSJ.com, Barrons.com, Marketwatch.com, as well as MSN Money, CNBC.com, EDGAR Online, FOX Sports, MSN Entertainment and other partner sites through Microsoft Content Ads Beta.

A good news for all those adCenter users who lately have been complaining about being unable to contact the adcenter support. Lately many bloggers and webmasters have been raising this issue on various discussion forums. Finally now, it seems adCenter has come to see the gravity of situation and has offered help.

You've been promoting your business or your client's business for some time now. Moreover, though you know very well about the age-old dilemma of which kind of keywords to choose for your campaigns, hitherto you've resolved the puzzle by yourself. Now here comes some solid advice from from the experts at adCenter.

Just like Yahoo's Panama and Google's AdWords, MSN's AdCenter initially allowed the dynamic keyword insertion after they launched the program. However for a couple of years now it's functioning has been far from being perfect. Many people have aired their views about dynamic keywords in URLs for adWords.

Recently, a WebmasterWorld thread asked whether the bug has been fixed for dynamic keyword insertion{keyword:default} in Adcenter or not? While, the answer from the adCenterRep is 'No,' he does suggest a work around for it.

The adCenter blog reported that Microsoft has announced at Search Engine Strategies in London, that the adCenter customers in the UK can now sign up and take the adExcellence exam. In an earlier post, we had covered about this new accreditation program.

Microsoft has released a digital advertising platform for India in association with four leading portals to facilitate digital advertising by bringing together both the advertisers as well as the portals on the same platform.

The newly launched digital advertising platform will provide display, contextual and video advertising solutions for its partners. Microsoft Digital Advertising Solutions' sales partner NDTV Media would bring the advertisers to the platform.

The adCenter customers today have got notice of an upcoming update to the adCenter Terms and Conditions. There have been several changes to the policy, informs the adCenter Community team:

What are the changes to the adCenter Terms and Conditions?

A new section is being added that empowers the adCenter representatives to help customers manage their accounts more efficiently – with their permission.

Joe Spector reports that when he tried designing a landing page for the Latino US market, and when he went on to advertise online, he approached all the big players: Google, Yahoo, and Microsoft. Surprisingly, while Google was helpful, all his advertisements were rejected by Microsoft adCenter because he had used Spanish on the landing page.

The rejection notice sent to him by Microsoft looked like this: