Microsoft adCenter recently launched Microsoft Advertising Intelligence, formerly known as Add-In for Excel. This tool is now available in the US, UK, France and Canada.

This keyword research and optimization tool will help you maximize ROI for your keyword campaigns with:

• Keyword expansion
• Research
• Pricing
• KPI data

Rebranding of Live Search to Bing has created a lot of concerns among users. To solve this issue the Microsoft's adCenter team has finally took to its blog.

According to the team, rebranding will not change adCenter at all. Almost everything remains the same; from number of ads being displayed, ad rules to ad position – nothing will change. There will not be any new ad units as well.

Are you a Microsoft adCenter user? If yes, then you will surely be excited about the launch of an upgraded Microsoft adCenter Spring 2009. This newest version is a bundle of new features that will provide you better control over campaigning management elements like targeting, bidding and ad distribution. All the improvements done in Spring 2009 are worth noting. Right from greater control over content ads distribution to improved performance of campaigns and account management, the adCenter team has ensured that the upgraded version covers every aspect.

Microsoft adCenter has released some latest conversion tracking options. The new options will allow marketers to track their ROI, gain insight into consumer's buying patterns and view relevant keywords to generate more sales.

Following are some of the main features of the new conversion tracking option:

• Count One Conversion Per Click: adCenter will only count the first conversion to occur after the click. Any subsequent conversions will not be counted unless they originate from a new click.

Microsoft recently made an announcement that it will end its adCenter Analytics beta program for everyone. As far as the exciting users are concerned, they will no longer have access to the program after December 31, 2009.

"Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space."

Microsoft has announced that the Microsoft adCenter Desktop (Beta) client can now be used by a lot more qualified advertisers. It was in the month of June, 2008, when Microsoft adCenter Desktop (Beta) was first announced at SMX Advanced.

“If you are a U.S. or Canadian advertiser with fewer than 100,000 keywords in your combined adCenter accounts, the next time you sign in, you may notice a “What’s New” banner that contains an invitation for you to download the Microsoft adCenter Desktop (Beta).”

Microsoft's adCenter has come up with two new options for adCenter Performance Data. These are: New Custom Date Range & Filter Options. The former one allows you to utilize data for up to 31 consecutive days within the last two years. Else you can make use of the existing adCenter preset date ranges as well (provided they work for you).

Microsoft adCenter in their official press release elaborated on the results of an online survey that was conducted to know the search marketing behaviors of 400 small-business owners in the United States. According to the final results, it was found that while more than half of the small businesses surveyed invest in developing Web sites, but lag behind in taking even the simplest steps to enhance their online business presence. It was revealed that almost fifty nine percent of small businesses with Web sites are not currently indulged in paid search marketing, and of those, 90 percent have not even even attempted, even once!

Microsoft's adCenter has come out with a new $1000 free clicks offer for all Search Engine Marketing Professional Organization (SEMPO) members. The campaigns that will be created by promotion will be positioned on Live Search and MSN portal.

A lot was talked about at PubCon .

One of the most important things that was discussed at the event was that the search engines will not defend ylou much, if your trademark utilizes a generic term.

Microsoft provides a very good insight on the trademark policies on the AdCenter blog.

Have a look: