Joe Spector reports that when he tried designing a landing page for the Latino US market, and when he went on to advertise online, he approached all the big players: Google, Yahoo, and Microsoft. Surprisingly, while Google was helpful, all his advertisements were rejected by Microsoft adCenter because he had used Spanish on the landing page.

The rejection notice sent to him by Microsoft looked like this:

Microsoft announced today to open up its Gatineau Analytics for international users as well, "Due to the overwhelming demand from customers outside the United States, we have decided to open up the web analytics beta and invite customers from international adCenter markets," expressed the official statement.

Till now the analytics service of Microsoft was available only to the customers in the United States. All the customers from the UK, France and Canada who have expressed an interest in using the program should receive an invitation very soon.

Microsoft's adCenter Labs unveiled a whole array of next-generation digital advertising technologies at its fourth annual Demo Fest, which would enhance Microsoft's digital advertising programs. The new technologies showcased included the latest advances and algorithms in content analysis and computer vision for video and images, speech recognition for contextual video ads, and advanced marketing intelligence that enable enhanced audience insight and better targeting capabilities for advertisers.

How are your keywords performing? Do you have keywords in your account which don't serve rather make it sluggish? Ever wondered how your keywords could give you a higher ROI? AdCenter advises how to achieve all this .

A judicious keyword expansion makes for efficient long-term account maintenance and reporting. Once you learn to generate quality keyword lists you would be much more effective and efficient in no time!

It seems that many Microsoft adCenter members are disgruntled with the company policies. The advertisers are being told to increase their bid prices, which of course is not well taken by the clients. Due to this some have even dropped adCenter in favor of AdWords.

However, it seems that the same thing is being done by Google as well. As even Google's AdWords representatives tell the advertisers to raise their minimum bid prices, so that they can have better traffic. And most often, they give in because they do get an increased traffic.

Launched last year, Microsoft's adCenter Content Network only had Microsoft web properties during the initial stage. But now to make a mark in the field and to expand its network, Microsoft is all set to work with high-quality publishers like financial data provider EDGAR Online. This will be the first non-Microsoft web property to carry adCenter ads.

The moderator at WebmasterWorld, Receptional has said in the a WebmasterWorld thread that he has got an invitation from Microsoft, asking him for participate in the adExcellence accreditation program in the United Kingdom. The program was launched as beta in the US just last month, see: Microsoft Launches adExcellence, the adCenter accreditation

The moderator, Receptor says “ I got an invitation to join "adexcellence" which is the new parallel to Google's university / adwords professional exam.”

Microsoft has announced the launch of the adCenter Add-in for Excel 2007. You might want to download the Add-in from here. There would even be an Add-in Webinar on January 23, 2008 where you can learn more about this tool. You can register for the Webinar at With this Add-in, Microsoft has integrated many of its advanced keyword technologies and valuable data into Excel. The tool would allow users to conduct keyword research inside Excel 2007 itself.

Linda Buquet, the president of 5 Star Affiliate Programs announces the launch of Microsoft's affiliate program. The official post says "5 Star is proud to introduce the Microsoft(R) adCenter Affiliate Program. Earn a cash bounty for each new advertiser you refer that opens an adCenter account.

The highlights of the program include:

$50 adCenter credit sign-up promotion helps you close sales

• Tracking and real-time reports powered by Kowabunga MYAP

Microsoft Windows is accepting emails for advertisers who want to test their adCenter Add-in Beta account in the Excel 2007. Users who want to integrate keyword research can apply now. This program will help the advertisers a lot, in many ways as it is:

• Free, simple and can be downloaded easily
• One can easily research, analyze, and manipulate data
• Quickly research keyword monetization for KPIs—CPC, CTR, impressions, and clicks. It will help to maximize campaign ROI.