Smartphones are revolutionizing our daily lives. With lower prices, unlimited data plans and faster network speeds, people are now reaching more for their cell phones than their computer for extracting information. This has made mobile applications more popular.

Google has contributed to the growth of mobile applications with the beta launch of AdSense for Mobile Applications. If you are an advertiser who is looking for ways to reach mobile users, then it is the perfect application for you. Google has already tried the service with its partners before offering the solution on a bigger platform.

Just after introducing the AdSense feature that allows changing font faces of ad units, Google has now announced another feature related to it. This time it is changing the size of the fonts of the text in AdSense ad units. You have an option to choose from three font sizes – small, medium and large.

The Inside AdSense blog is talking about important things that should be remembered while changing the font size. These include:

The latest webinar is scheduled for today (June 4, 2009 at 6:30 pm PDT). The topic of the webinar is Channel/Advanced Reporting. We know that Google has been holding webinars to help AdSense publishers learn a few tips and tricks. The topic will focus on the following points:

• Creating channel tracking in AdSense account
• Optimize AdSense using channel data.
• Track AdSense performance for a specific ad placement

Google doesn't stop at one thing does it? Now, Google AdSense has come up with an interesting maneuver to attract its publishers. It has announced the implementation of image addition at the bottom of the link unit page. Link unit are substitute links showcasing textual advertisement topics relevant to the content on the site. When any of the topic is clicked a standard AdSense page full of ads is pulled out. As shown below

Google is going to host webinar for new publishers in India this on Friday, 22nd this week. This initiative by Google is aimed at encouraging and assisting new Ad Sense users. The presentation will include introduction on using the AdSense account and how to display yourself i.e advertise. The program features as highlighted in official Google India Blog include using the Ad Sense account to make the best out of it, lot of interaction, chatting with the specialists, and structured, detailed analysis and explanation of various services available.

Google AdSense for Feeds recently announced that its ads will now run using the googleads.g.doubleclick.net clickthough URL, instead of the previous pageads.googlesyndication.com.

AdSense made this switch last month:

This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we’ve had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.

Google recently announced the integration of Publishers Center with Google Ad Planner – Google Ad Planner Publisher Center. This new feature will help AdSense publishers to increase their site's visibility and attract potential advertisers.

AdSense publishers also have the option to integrate their site's Google Analytics to Google Ad Planner Publisher Center. It will allow potential advertisers to identify sites that display their ad campaigns based on site page views and unique visitors. As more advertisers become aware of your sites, both the competition among your ads and earnings will increase.

On April 18th, Google hosted a free webinar on the topic of “Orientation” for 500 AdSense publishers who signed up first. The primary aim of this webinar was to give publishers “understanding of the basics of your AdSense account. Learn more about the program and get familiar with your account.” After the success of the first webinar, Google is now all set to host its next webinar on May 7th at 6.30pm (PST). The topic of this webinar will be implementation and optimization:

Google has recently made the AdSense and Analytic integration made available to all its publishers. This feature was first made available only to selected AdSense publishers but now, made available for all. It will provide useful information about site traffic to individual pages as well as how users will be able to interact with publishers' sites.

AdSense recently released its new policies for link sellers and publishers. The new AdSense policies have been completely reorganized to ensure everything is taken into consideration. Google has also requested publishers participating in the AdSense program to check these policies for updates frequently, as they may change them at any time.

Here are some of the important points for publishers as per the new policies: