We had informed our users yesterday, that there were numerous reports of delays in Google AdWords and Google AdSense reports which was leading to incorrect data. However, now Google says, that it has fixed the issue.

In a post on Google Groups, Stephanie explains, "Hi everyone, This reporting issue has now been fixed, so you should now see all of your missing data from yesterday in your account. (We've also reflected this update on our Known Issues page at https://www.google.com/adsense/support/bin/answer.py?answer=92365.) I'll leave this thread pinned to the top of this category for another day, to make sure more forum members see this update.

Since the day, Google acquired Feedburner, there had been talks about assimilation of AdSense into Feedburner, so as to provide AdSense units on RSS Feeds. We had informed our readers last year about this program's initiation. However, according to the official Feedburner Blog Feedburner will now be serving Google AdSense units on RSS Feeds, as being one part of the complete integration of Feedburner into Google application and services. The details of the integration procedure as of now have not been disclosed, but it is for certain, such a merger would definitely impact both Feedburner and AdSense advertisers.

As of today Google AdSense has been equipped with Link Units in the AdSense interface. Link Units are standard text advertisements. These units display a list of topics relevant to the user's web page and when clicked, directs the user to the page of relevant advertisements. According to Google AdSense Blog, the link unit specific reports give detailed information to the advertiser about his link units. These parameters include the per-link CTR (Click-Through Rate) and the number of click throughs to the link units.

After Comscore even surprised the Wall Street with the report that the paid click rates for Google AdSense were down about 7% from December and down about 12% from January last year. Certainly, it resulted from Google's efforts to reduce click fraud and other accidental clicks. However, Google has come out with an explanation that, the decline was intentional and was caused due to some quality initiatives that the company has taken, said Tim Armstrong, Google’s president of North American advertising and commerce, reports Search Engine Journal.

Google has updated the terms and conditions of AdSense. The changes were announced on the AdSense blog.

The major changes with AdSense policies fall into two broad categories: first, the future products and features, and second, privacy requirements. However, the new terms and policies might be a cause of concern for the AdSense publishers as according to this policy, the publishers would have to notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers’ use of innovative products and features like Gadget Ads and other offerings in the future. So the next time, any publisher logs into his/her AdSense account, he/she will be prompted to read the new updates and it is likely that he/she will agree.

If you live in the US and are posting a lot of videos to YouTube you could now very well mint millions, as the AdSense for Video beta has come out of its pilot and has made a debut as a beta, informs the Google AdSense Blog. Once you sign up for the AdSense for Video beta you can begin reaping the benefits.

In this world of speculations above reasons, the web world is afloat with another buzz published by Shoemoney. He has reported that Google is going to offer paid reviews through its AdSense system and is currently looking for beta testers. Adding facts to this rumor, he has stated reasons which can make Google enter the paid reveiws business, they are:

Publishers - Google already has an amazingly huge database of publishers.

Some time back changes to Google's AdSense refferal program had announced, pertaining to the pricing structure for North America, Latin America, or Japan and Google Plans To Retire Its AdSense Referral Program? outside North America, Latin America, and Japan.

The news came as a nasty surprise for the publishers affected by the changes and most were unhappy with it. One of the most vocal critics has been Darren Rowse of ProBlogger.net who termed the changes as sheer stupidity! On similar lines Jeremy Schoemaker along with many others protested the changes.

A couple of days back IncrediMail got a shock of its life when Google had severed the advertising service relationship with it, see: Doomsday For IncrediMail After Being Dumped By Google from AdSense Program!. IncrediMail is an Internet content and media company which provides email solutions and solutions for desktop wallpapers and screensavers.

Now it's some good news for them and their stakeholders as the advertising service relationship has been reinstated, announced Incredimail.

If you've found yourself confused with most of Google AdSense's babble, gabble and twaddle, then AdSense Glossary launched by Google. It is comprehensive and covers everything from Earnings & Payments to technical terms and Account Settings.

Picture Credits: Google Groups

If you have an opinion about the definitions you can very well provide feedback to Google, informing them whether the definition was helpful or not.

Picture Credits: Google Groups