Google has taken a leap into providing safer and convenient payment options for its advertisers. According to contentSutra, Google has widened the payment options for the Google AdWords advertisers in India by introducing Netbanking option for its Indian advertisers. To provide this feature to its advertisers, Google has tied up with DirectPay. This feature is especially a welcome relief for small and medium advertisers, who tend not to carry credit cards. So, now the Indian advertisers have the following options to pay for their Google AdWords accounts:

Google has announced the launch of the Google AdWords Blog 'America Latina' which is the Spanish version of Google AdWords Blog. The release report of the new Google AdWords Blog is in Spanish, but when translated using a translator, it turns out to be something like this,

"All the Team of AdWords of Google for Latin America welcomes you to our Blog: Inside AdWords for Latin America.

A couple of days ago, I had reported to our readers that Google had launched a factor in the Google Trends, known as 'Google Trends for Websites'. Hot on the heels of this launch, according to Google AdWords Blog, Google has launched yet another friendly tool for the Google AdWords members and its name is Google AdPlanner.

According to Search Engine Roundtable at the Google Groups, the Google AdWords Pro, Sarah has stated some criteria that should be kept in mind, if you are looking for good Google AdWords quality score.

The critical factors are:

1. CTR: The higher, the better.
2. Account structure: Your keywords should be in "tightly themed ad groups."
3. Landing Page Quality.
4. Account history: Your average CTR.

Historical CTR of the display URLs in the ad group.

According to Search Engine Roundtable, in a Google Group thread, the AdWords API Advisor has shared some very insightful videos and useful documentation on how to get the most out of the Google AdWords API.

The documentation itself is available at the Google AdWords API tutorial page. There are also 9 very informative videos, posted by the AdWords API Advisor at the Google Groups. Here is a list of the videos:

You might remember that about a couple of days ago, I had run a post about the Yahoo! Search Marketing Phishing Email Scam. Running on the same topic of phishing email scams, over at the Google Blogoscoped, a fresh new case of phishing email scam has surfaced and this time the target was a Google AdWords Account and its advertiser Russell. Here is what happened and how Russell almost became a prey to the phishing e-mail scam.

Last month, I had informed my readers that Google had incorporated and was displaying Landing Page Load Time on the Keyword Analysis Page in Google AdWords

Now Google has announced via its Google Inside AdWords Blog, that the load time factor will be incorporated into the keywords' Quality Scores. In this factor, load time is defined as the amount of time it takes for a user to see the landing page after clicking an advertisement. Now with this factor active, the landing pages that would load slowly, might get lower quality scores. To its exact opposite, the landing pages that load in the least possible time, might score higher on the quality scores.

Search Engine Roundtable reports that, Google has launched the Google AdWords API Starter Kit. The motive behind the new AdWords API Starter kit is to spread awareness about the Google AdWords API to new developers. The announcement was made in the Google Groups, by the AdWords API Advisor . One of the primary goals of the Google AdWords API Starter Kit is to provide a flexible and a modifiable codebase for a variety of AdWords applications.

Last month, Google had released Google AdWords Editor 5.1 and now within a month, Google has announced the release of Google AdWords Editor 6.0. The new AdWords Editor 6.0 has been released for both Windows and Mac. The intent is to enable the advertisers to edit their AdWords campaigns faster and more effectively.

Some of the prominent features of the AdWords Editor 6.0 are:

Google AdWords has updated the billing summary page for the AdWords accounts. According to the Google AdWords Help Center, it has implemented this update in an effort to increase "transparency, flexibility, and performance."

The New Billing Page:

The Old Billing Page:

The most noteworthy changes that have been implemented are:

1. Advertising costs are broken out by day.