It's a day of liberation and sovereignty at Google. Keeping in mind that many professionals in different fields of work like web designers, web developers, and marketers also like to try content experiments, Google announced complete freedom to its Web Optimizer. Now anyone with access to Google (a simple Gmail ID or a Google Analytics account will do) can now avail the benefits of Google Web Optimizer.

Google has announced that 'Urchin' or better known as Google Analytics has been phased out of Beta mode and is universally available now. As of now, Urchin is only available in English. However, other languages would soon be added to the software and International versions will soon be released.

Urchin is a software that runs on the servers, thereby enabling a user to:

• Analyze his firewall protected content, such as intranet.

Last month I informed our readers about an open source analytical software called Piwik. Sticking to the same theme, I just found this amazing analytics tool that promises real time data feed and boasts of numerous other features aimed at Webmasters' need of constant website updates. The tool called Woopra, is a free web tracking and analytics tool that analyses a website in real time, targeting small and medium websites with up to tens of thousands of daily page views.

Google has recently begun testing of a new reporting system, that would enable publishers to run graphs via hourly, daily and monthly reporting. Currently, this service in it's Beta mode is running in different options with different users.

This new development was first reported by http://www.calacanis.com who first saw this change in the Google Analytics Tool.

Since the release of Google Docs, it constantly has seen new developments, with the most recent addition till now being the Offline accessibility option. But now as if it all wasn't just enough, you can now track your published documents with Analytics. This change was first seen and reported by Blogoscoped.

A latest Open Source web analytics Software released under GPL license, Piwik can be called a neat and developer friendly tool. Though similar in functionality to Google Analytics, Piwik has many features. It is the new version of phpMyVisites and is supported by OpenAds.

Some of the fine features of this Open Source Software include:

• Open APIs
• Plugins Architecture
• Data abstraction layer

Google was just as happy as ever to announce the launch of its two related new Google Analytics features: a beta version of industry benchmarking and a data-sharing settings page.

Both the features are meant to allow users more choice and better control over their data. Though these features had begun appearing in customer accounts on March 5 itself, the benchmarking reports could take a couple weeks to show data.

Recently, adCenter Analytics had announced an upgrade to adCenter Analytic. For those of you who still are a little clueless, adCenter Analytics is a free web analytics tool that helps you easily understand web site user engagement and online marketing campaign performance. A user can then track the audience behaviour from click to conversion, segment data by age and gender or simply run a report to see how many visitors have accessed the site, where they came from and what content they looked at.

Formerly known as “Project Gatineau,” Microsoft’s analytics tool is the counterpart of the Google Analytics. Launched in July last year, the tool saw its international release just a couple of weeks back.

And now the Redmond giant declares the launch of an upgrade “We’re pleased to announce a recent upgrade to adCenter Analytic,” says Mel, adCenter Community Team.

Microsoft announced today to open up its Gatineau Analytics for international users as well, "Due to the overwhelming demand from customers outside the United States, we have decided to open up the web analytics beta and invite customers from international adCenter markets," expressed the official statement.

Till now the analytics service of Microsoft was available only to the customers in the United States. All the customers from the UK, France and Canada who have expressed an interest in using the program should receive an invitation very soon.