Recently, it was found that some of the Google Analytics users are confused as why Bing, a new search engine can't be seen in the search engine reports. As, we also know that Bing was launched a few days ago by Microsoft, the news came as a surprise.

Google recently announced two new features for Google Analytics. These features are specifically meant for advanced users.

The First Advanced Feature: Pivoting and Secondary Dimensions.

Here's the Google's explanation about this feature:

“You can use these new power features to do in-depth, on-the-fly analysis and see all the information in the same table. View data by two dimensions at once, such as keywords and cities. Next, pivot by another dimension such as source, while also viewing two additional metrics such as visits and pages/visit…. all within a single table view.”

Yahoo! recently announced that Yahoo! Web Analytics is now available for free to Yahoo advertisers supported by a Yahoo! account team.

Here's a screenshot of Yahoo! Web Analytic:

According to Yahoo! Search Marketing Blog:

“Yahoo! Web Analytics offers user insight that you’re not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, near-real-time reporting, and visibility into as many as 50 different types of actions that take place on your site.”

Google has recently made the AdSense and Analytic integration made available to all its publishers. This feature was first made available only to selected AdSense publishers but now, made available for all. It will provide useful information about site traffic to individual pages as well as how users will be able to interact with publishers' sites.

Google users can now develop client applications that download Analytics data in the form of Google Data API feeds, with the help of Google Analytics Data Export API.

You can use the Data Export API to request data from an authorized Analytics profile user and also refine the result on the basis of query parameters.

The SEOptimise team recently wrote a post about Google Analytical Tools, Goals, Segments, Filters, Hackers and Resources.

In the Tool section:

• Google Analytics Report Enhancer: Unofficial Google Analytics Blog
• Social Media Metrics Greasemonkey Plugin For Google Analytics – VKI Studios Blog
• Google Analytics Reporting Suite
• Google Analyticator · cavemonkey50.com
• Cool FireFox Plugins to Enhance Google Analytics

In the Filter section:

Microsoft recently made an announcement that it will end its adCenter Analytics beta program for everyone. As far as the exciting users are concerned, they will no longer have access to the program after December 31, 2009.

"Our team would like to sincerely thank you for your participation and your invaluable contributions to the program. Our objectives at the outset were to serve the needs of small and midsize self-service customers, as well as evolve the Microsoft strategy to address the Web analytics space."

New to Google Analytics?

Google Analytics has published an online guide for the beginners. It is called the "Getting Started Guide" that provides basic information on issues like installation, settings, account, advantages of Analytics and more. At the same time it is furnished with diagrams to help the first time users gain a practical knowledge.

Of late, it has been seen that Google has been making many changes.

The recent addition to these changes is Individual Qualification (IQ) Program that will allow all its users to demonstrate proficiency in Google Analytics, as confirmed by a recent press release.

The press release further states that:

Bryan Eisenberg of FutureNow fame has come up with a comprehensive Google Analytics guide “The Missing Google Analytics Manual” on his company's blog.

The guide is decked with loads of information on Google Analytics and is flocked with a diverse range of links and videos to help the users understand more about Google Analytics in a better way. Here is the Guide