The session emphasized how large scale bid management is becoming more important than ever. How to ensure maximum ROI? How to bid on keywords that lead to maximum conversion? Some of the questions answered in this session.

Moderator

• Ken Jurina

Speakers:

• Chris Knoch, Principal Search Consultant of Omniture
• Jon Kelly, President of SureHits
• Gerry Bavaro, Executive Chairman of Didit.com

This session of the PubCon Las Vegas 2008 focused on the different possible ways that social media outlets could be monetized.

Moderator:

• Rand Fishkin, CEO, SEOmoz

Speakers:

• Michael Gray, President of Atlas Web Service
• Alexander Barbara, CEO of ReidBrown Enterprises, Inc.
• Vanessa Fox, Founder of Nine By Blue

The session was initiated by Michael, who hit the nail right on the head by pointing out how tough it is to monetize social media, since very few people are perceive social media as a place to buy.

Coming up with a successful social media marketing campaign isn't much different from constructing a skyscraper. The steps involved aren't much different either:

• Research the Materials
• Lay a Strong Foundation
• Continue Regular Maintenance in order to ensure your building, in this case your social media marketing promotion campaign, doesn’t collapse.

Moderator:

• Joe Laratro

Speakers:

• Cameron Olthuis (CEO, Factive Media)
• Neil Patel (CTO, Advantage Consulting Services, Inc.)

Much awaited WebmasterWorld's PubCon, or just 'PubCon', as it is commonly referred by, kicks off today! One can accurately define it as the the event where leaders in the fields of Search Engines and Internet Marketing, get together in order to share the different practices in the design, development, promotion and marketing of their businesses and brands.

Finally it's day 3, it's been quite a lot of activity over the past two days and a hectic one too. But with some great authoritative speeches on different facets of search marketing it's been great.

Following is our coverage of the sessions on day 3

Session: Generation Next: Search In The Coming Decade

The speakers for this session are Brad Goldberg, Microsoft; Dr. Larry Heck, Yahoo and Peter Norvig, Google Inc.

The Sessions continued with an increased gusto on day two as well, and a lot was deliberated upon by the august panelists and speakers.

Following is our coverage of the sessions on day 2.

Session: Louis Monier: Past, Present & Future of Search

The Santa Clara Convention Center has come to life as the Search Marketing Expo was declared open. All the attendees have their eyes set on covering fundamental and basic issues, the latest happenings and forward-looking keynotes from leading authorities in search marketing and technologies.

Following is our coverage of the sessions on day 1.

Session: Opening Keynote by Danny Sullivan: Search 3.0, Search 4.0 & Beyond

Search Marketing Expo West is three-day search engine marketing conference, organized by Third Door Media. Beginning from February 26 at the Santa Clara Convention Center, the conference will cover topics that involve not only fundamental and basic issues, but also up-to-date topics on future developments, forward-looking keynotes from leading authorities in search marketing and technologies. It will end on February 28. This tree-level conference – for beginners, intermediates and experts – will hold 50 search marketing sessions included in the agenda.

With all the sessions, people and topics covered, we knew Webmaster World PubCon Las Vegas 2007 would be vast. Proving just this are the coverage of sessions from all over! Hers is the complete list of postings, images, videos ad fun stuff from around the world!

1. PageTraffic Blog Webmaster World PubCon Las Vegas 2007 Coverage
2. Coverage by other members of SEM communities
3. Images of the event
4. Videos of the event

With all the sessions, people and topics covered, we knew SES, Chicago 2007 would be vast. Proving just this are the coverage of sessions from all over! Here is the complete list of postings, images, videos ad fun stuff from around the world!

1. PageTraffic Blog SES Chicago 2007 coverage
2. Coverage by other members of SEM communities
3. Images of the event
4. Videos of the event

Listed below is an alphabetical recount of our coverage: