SEMPO 2007 State of Market Survey Data- A surprising Major Online Ad Spend Trend
May 15th, 2008 | 436 Views RSS Feed
Search Engine Marketing Professional Organization (SEMPO) conducted the SEMPO 2007 State of Market Survey, in which it found that about 80 % of the participating advertisers are more than willing to pay more for Behavioral Targeting. That in itself indicates towards a major shift in the Online Advertisement Spend Trend. The survey included the participation of 867 search engine advertisers and search engine marketing agencies






