Aaron Wall has come up with a very simplistic tool used as an extension for Firefox. Known as 'Rank Checker', this extension allows a user to check the rankings of websites by grabbing data from major search engines such as Google, Yahoo and Microsoft Search Engine Result Pages .

This tool is very useful for site-owners and users alike. For a detailed description of Rank Check visit http://tools.seobook.com/firefox/rank-checker/

Tracking the rankings of websites allows a user to:

Recently, Aaron Wall released a new tool. This tool with the name of "Website Health Check Tool" has been developed especially for reviewing a site's title tags, descriptions, URLs, and page status codes.

The Website Health Check Tool then returns the problems the particular site may have, such as missing title tags and descriptions, duplicate title tags or descriptions, www versus non-www issues, index page health, or any type of error handling issues. This tool aims at providing a simple and intuitive interface to make your site free of any major SEO issues.

Using appropriate keywords are immensely crucial to the ranking of the site you are working on. Imagine a site which has the coolest Flash applications, great and unique content, the best products and services. However, without appropriate keywords, it would hardly ever have a good rank in the Google SERPs! And what about domains and keywords listed in them? This is why Keyword selector tools help us in understanding and analyzing the market while also capitalizing on its benefits.

Every month there is a 'new, must-have SEO extensions' but we hope you don't fall into the trap and actually download them all. Listed below are some of our favorites (read at PageTraffic) and obviously the leading SEO extensions for Firefox available. Here goes the list:

1. Firebug 1.05 - With this helpful little add-on, you can tweak and monitor CSS, inspect and edit HTML, debug, visualize CSS metrics, monitor your network and also make changes in JavaScript live in any web page.

Recently, Francesco Mapelli came up with a new SEO tool, known as the 'Supplemental Index Ratio Calculator'. The main functionality of this tool is to provide the site owners with the percentage of pages from their site that are included in the Google Supplemental Index. The Supplemental Index Ratio tells you what percentage of pages from your website are supplemental results. It is good if your site have a lower Supplemental Index Ratio.

Half’s SEO Notebook has a comprehensive explanation about his new PR tool which he calls Supplemental Results Detector Tool.

“What this tool will do for you:

• Gives you complete control over internal PageRank distribution.
• Helps you visualize exactly what's going on with your internal links.
• Takes the guesswork out of solving supplemental results issues.
• Saves your work so you only have to deep crawl a site once.

RedFly Marketing has released the Google Global Firefox Extension which is an unobtrusive Firefox extension. With the help of this extension, the user can know what the Google search results that they are viewing would look like from other geographical locations. The Google Global Firefox Extension is a very helpful tool in the e-commerce field as it allows the users to compare organic search results in different countries or to know how their AdWords PPC campaigns appear in different regions.

Aaron at SEO Book mentions a site called SEO Digger which has a free competitive analysis tool that catalogs keywords a website ranks for.

Alternatives tool are: URL Trends, KeyCompete and SpyFu. All these domain tracking tools will help you download the keywords and adwords used by your adversaries.

In a recent test, Stone Temple Consulting put 7 Web analytics vendors to the test. Their softwares was employed at the same time over different sites.

Tested vendors included Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics and WebTrends.

The objectives of the research was very basic as is mentioned below.

"The 2007 Analytics Shoot Out is targeted at evaluating the performance, accuracy, and capabilities of 7 different analytics packages as implemented across 4 different sites. The goals of the project are as follows:

Aaron Wall has talked about a new rank checker tool SerpArchive.org The tool “is a service which daily stores the results of search engine queries indicated by user.” This service enables users to:

• to track the dynamic changes of the results of search engine queries
• to follow the rating changes of your resources and the resources of your business rivals in real time
• to analyse the changes in rating algorithm of search engines