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Benefits of Search Engine Optimization- A Google Perspective!

July 1st, 2008 | 448 Views RSS Feed

Recently, over at the Google Webmaster Central Blog, Google had posted an article describing the workings of SEO (Search Engine Optimization). As per the article, many SEOs, other agencies and consultants provide useful services for website owners, including:

  1. Reviewing and providing recommendations on your website content or structure.
  2. Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript.
  3. Content development.
  4. Managing online business development campaigns.
  5. Keyword research.

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Matt Cutts Talks about Alt Attributes in Images!

June 26th, 2008 | 747 Views RSS Feed

According to Search Engine Roundtable, you should always use alt attributes in the images instead of the Title attribute. The alt attribute is used to describe an image and is also known as the 'alternate text' for an image.

For example, an image tag for a boat might look like this:
<img src="boat.gif" alt="Big Boat">


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Matt Cutts: 5 Free SEO Tips!

June 23rd, 2008 | 1,618 Views RSS Feed

Recently, USA Today's Jefferson Graham sat down with Google's Matt Cutts and asked him a 'question' that has been fiddling with numerous Webmasters' brains. The enigmatic question being, “How To Optimize My Website?â€

So, Matt Cutts gave via the Jefferson post, 5 easy tips for Webmasters to optimize their websites. Here are the tips for all our readers and for everyone interested in optimizing their sites.:


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Influential Factors for Local Search Compiled in the 'Local Search Ranking Factors Guide'!

June 20th, 2008 | 500 Views RSS Feed

David Himm, who is a website designer and an online marketing consultant, has compiled and released the 'Local Search Ranking Factors Guide'. In this compilation, David has emphasized on a variety of optimization techniques, including how experts weigh in on the importance of city or state in title tags, address and phone number in contact page, location keyword in website URL, participation in local Pay Per Click, and much more.


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Definitive Guide to Google Webmaster Tools: From the SEO Perspective!

June 16th, 2008 | 669 Views RSS Feed

At the Eric Lander's Blog, he has created a presentation that addresses the various tools of Google Webmaster Tools, their importance and their working from the perspective of SEO (Search Engine Optimization). This presentation is specifically targeted towards users who are interested in SEO using Google Webmaster Tools

The main aim of this presentation is to make the users aware of the Tools present within the Google Webmaster Tools. The most prominent ones being.


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Want Your Pages to be Crawled by Google? Avoid the Use of .exe in URLs!

June 16th, 2008 | 544 Views RSS Feed

In his blog, Matt Cutts has addressed the issue of why Google wouldn't crawl URLs that end with .exe as file extensions. Google accepts to crawl all file extensions such as .php, .asp., .html, .htm. However, there are certain extensions that Google can't index such as .exe.


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WordPress SEO Guide

June 16th, 2008 | 826 Views RSS Feed

At Yoast, Joost de Valk, has posted quite an interesting and an informative post, delivering perhaps some of the best tips and suggestions for achieving high rankings for your WordPress blog.

Let us take a look at some of the intriguing aspects, as put forth by Joost:


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Tips and Suggestions to Write Search Friendly HTML Code!

June 11th, 2008 | 478 Views RSS Feed

Jonathan Hochman at Search Engine Land has put forth, twelve very interesting tips and suggestions that would enable a user to write search friendly HTML codes.

Some of these tips are:

  1. Don't repeat yourself. Use server side includes for headers, footers, menus, and standard <head> items such as links to CSS documents and external JavaScript files.
  2. It is imperative that each page has a unique <title> and <meta name="description" content="This is a sample.">. Don't put these in server side includes.

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Google's Advises on the Dilemma Between Absolute and Relative URLs!

June 11th, 2008 | 577 Views RSS Feed

Almost every Webmaster is always eager to know, as to whether they should use absolute links or relative links, in an effort to optimize his website. Absolute URLs mean, that a Webmaster is linking a URL by using the domain.com portion as well, that would in turn link to the author's pages. So, in the case of example.com, the link will become 'http://www.example.com/authors.php.' However, in the case of relative URLs, the relative URL for that author's page would be a link like '/authors.php.'


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Google SERPs Dancing: 'Possible' June 2008 Update?

June 7th, 2008 | 975 Views RSS Feed

According to Webmasters World Google SERPs (Search Engine Result Pages) are returning fewer results for specific queries, pointing to possible Google SERPs update. The speculations for such changes are that, it may be due to the quality control practices employed by Google, or it can also be a human-error.


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