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Definitive Guide to Google Webmaster Tools: From the SEO Perspective!

June 16th, 2008 | 746 Views RSS Feed

At the Eric Lander's Blog, he has created a presentation that addresses the various tools of Google Webmaster Tools, their importance and their working from the perspective of SEO (Search Engine Optimization). This presentation is specifically targeted towards users who are interested in SEO using Google Webmaster Tools

The main aim of this presentation is to make the users aware of the Tools present within the Google Webmaster Tools. The most prominent ones being.


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Want Your Pages to be Crawled by Google? Avoid the Use of .exe in URLs!

June 16th, 2008 | 595 Views RSS Feed

In his blog, Matt Cutts has addressed the issue of why Google wouldn't crawl URLs that end with .exe as file extensions. Google accepts to crawl all file extensions such as .php, .asp., .html, .htm. However, there are certain extensions that Google can't index such as .exe.


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WordPress SEO Guide

June 16th, 2008 | 900 Views RSS Feed

At Yoast, Joost de Valk, has posted quite an interesting and an informative post, delivering perhaps some of the best tips and suggestions for achieving high rankings for your WordPress blog.

Let us take a look at some of the intriguing aspects, as put forth by Joost:


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Tips and Suggestions to Write Search Friendly HTML Code!

June 11th, 2008 | 496 Views RSS Feed

Jonathan Hochman at Search Engine Land has put forth, twelve very interesting tips and suggestions that would enable a user to write search friendly HTML codes.

Some of these tips are:

  1. Don't repeat yourself. Use server side includes for headers, footers, menus, and standard <head> items such as links to CSS documents and external JavaScript files.
  2. It is imperative that each page has a unique <title> and <meta name="description" content="This is a sample.">. Don't put these in server side includes.

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Google's Advises on the Dilemma Between Absolute and Relative URLs!

June 11th, 2008 | 646 Views RSS Feed

Almost every Webmaster is always eager to know, as to whether they should use absolute links or relative links, in an effort to optimize his website. Absolute URLs mean, that a Webmaster is linking a URL by using the domain.com portion as well, that would in turn link to the author's pages. So, in the case of example.com, the link will become 'http://www.example.com/authors.php.' However, in the case of relative URLs, the relative URL for that author's page would be a link like '/authors.php.'


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Google SERPs Dancing: 'Possible' June 2008 Update?

June 7th, 2008 | 1,061 Views RSS Feed

According to Webmasters World Google SERPs (Search Engine Result Pages) are returning fewer results for specific queries, pointing to possible Google SERPs update. The speculations for such changes are that, it may be due to the quality control practices employed by Google, or it can also be a human-error.


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Blocking your Redirect 301 with robots.txt file? Bad Move!

May 30th, 2008 | 1,169 Views RSS Feed

If you are thinking of blocking your redirect 301 with a robots.txt file, then you would be making a big mistake. According to Search Engine Roundtable, there is a thread at Google Groups that is concentrated on this very concern.

One of the users who probably started the thread took up this topic in a very long post and then finally got a response from Googler JohnMu. According to the user, he moved from domain.com to domain.info, on a domain name sale, but wanted to retain his links, so set up a 301 redirect from .com to .info for a certain period of time. Here is the user's post:


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Tips & Suggestions to Improve 'Image Ranking' in Search Engines!

May 22nd, 2008 | 1,985 Views RSS Feed

Last month I had informed our readers about the importance of Image Ranking and that Google was working on a ranking algorithm for images. Following the same track of 'Image Rankings', I recently came across a post at the Phoenix Realm that emphasizes on the importance of the role that images play in attracting traffic to websites.


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'Experiment to Improve Rankings in SERPs'! New Results Updated!

May 22nd, 2008 | 1,689 Views RSS Feed

SEO or Search Engine Optimization has slowly turned into a field of experiments. Users around the world constantly practice 'Trial and Error' methodology to enhance or optimize their websites in an effort to improve their site rankings and clickthrough rates in the SERPs (Search Engine Result Pages). Recently, I came across a post by Tim Nash, a software architect who intends to refine an experiment that is aimed at improving clickthrough rates in SERPs through optimization. Now, Tim has come out with an update as to how the experiment has faired so far and gives us in-depth details on his findings. However, the readers must keep in mind that this experiment is designed with the sole purpose of improving the rankings and in no ways is associated with higher rankings. Additionally, both the participating websites (with explicit permission from the clients, of course!) are UK based and only clickthroughs from google.co.uk and not.com were monitored for the results. Let us begin then:


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Google SERP Seeing Significant Changes This Month!

May 19th, 2008 | 2,027 Views RSS Feed

Webmasters around the world been reporting a drop in traffic as a result of the pages dropping in terms of their rank due to recent changes in Google SERPS. In a forum thread at Webmaster World, there are suggestions of link buying and link exchanging with off topic or poor geolocation websites that some sites seem to be resorting to. This has led to dropping down of many sites indexed pages! The shuffle seems to be continuing as many sites lost sitelinks after a few days. Some of the excerpts from the forum thread are given below:


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