Last month, we discussed about some of the ways to find out whether your site has been penalized by Google or not. According to Search Engine Journal, Google is planning to apply few filters to those websites that fail to follow their Terms Of Services.

As promised in the previous post an Insight into Microsoft adCenter here is the second follow up. Here we give you a deeper look into adCenter ad campaigns with tips to exploit it and get the maximum out of it.

Budgeting is very essential

A PPC has to be well planned. Moreover, budgeting with adCenter has become easier than before with campaign budget setting, "Divide across the month,".

Over the past one year of its launch Microsoft adCenter has grown a lot. Won't say that it matches up with Google's adWords and Yahoo's ad serving system but still it is doing a remarkable job.

A brief history, Microsoft adCenter was launched in March 2006 in US. It became live in UK in August and in February this year in Canada.

Brandon Hopkins has compiled a list of 66 Ways to Build Links in 2007. Though this list contains some tips which are known to all, however, there are some other relevant tips as well. In all a great compilation and worth going over.

With the end of 2006 Yahoo! officially uncovered the commonly known Panama Update. Since that time the accounts are being upgraded from the older systems to this fresh system. Not all the accounts have been upgraded, however, it is expected the task would be full and finally accomplished by the end of march, approximately. Yahoo! Panama is definitely a welcome change.

Guillaume on SEOmoz has written a interesting post on 24 On-site SEO Checkups For Clueless Developers/Marketers.

The list of SEO on-site tips touches up the basics. However, Guillaume has rightly said that manty SEO consultants and web developers forget these basics at the time of launching a site. The twenty four tips will for sure ensure that any link building or link baiting effort gives maximum results.

The Google Webmaster Central blog has a post "Tips on using feeds and information on subscriber counts in Reader." The post talks not just about the blog feeds, it talks about many sites, which have frequently updated content, resorting to feeds. If you have a feedreader for your site, you can get the number of Google Reader and Google Personalized Homepage subscribers.

Lately, Michael Gray is busy  interviewing search engine experts on local search tips, tricks and secrets. Twenty interviews have been scheduled over a period of 5 days of which 8 are already done. The ones already done are that with Aaron Wall, Dean Bloomfield, Bill Slawski, Scott Smith, George Kepnick, Rich Skrenta, RC Jordan and Matt McGee. 

The schedule of coming interviews is as follows:

Chris Silver Smith of SuperPages.com  has given some extreme local SEO methods which one can use for SEO of local business. Here are a few tips:

Your business should have some top keywords which are used by the users in the search engines when looking for business of your kind. Business can have informal names with keywords which would help new customers find them easily. Name your business having first alphabets as some local search engines show search results in alphabetical order. This means that persons who uses letter 'A'  to start their business names may get more prominence in search results than businesses names starting with lower letters.

There are several pitfalls you may come across while using Microsoft adCenter. WebmasterWorld adCenter moderator, Receptional gives tips for 'making the most out of AdCenter and avoiding some of the common pitfalls.' He writes, " My team went for a tutorial in London last week on making AdCenter work. I thought the notes that they came back with as to what they found relevent might be of help to people – especially those that suddenly find their ads in limbo, offline or entirely ineffectual."