The self-serve display ad marketplace “Yahoo My Display Ads" has been launched by Yahoo. The marketplace is meant for ads on Yahoo sites and the other partner sites.

AdReady, a Seattle-based technology provider has taken the responsibility of ad customization part of the program. The ad inventory for Yahoo and partner network sites is managed by Yahoo's Right Media exchange.

It was not long back when Yahoo! decided to auto-optimize sponsored search accounts. But just three weeks after, the search engine has published an explanation for that!

Recently, Yahoo! emailed advertisers about their new regulations, which says that it may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an Insertion Order!

Yahoo! Search Marketing has updated its help center. Here are the major changes:

• Better organization and easier navigation: Fewer clicks, and better navigation, that is the main motto of Yahoo! Search now.
• Stronger search functionality: The search results are more relevant than ever before.
• Links: Now the users will get links to their related search as well!

PPC Hero is claiming that they have received an email from Yahoo! that they are planning to shut down “Content Match" in UK.

For those who don't know about Content Match, it is Yahoo’s contextual network ads that allow Yahoo Publisher Network publishers to display Yahoo ads on their sites.

Nothing has been said or written about this issue anywhere. Nor is the official description page of Yahoo UK writing anything about it.

In an email sent out to the Search Marketing advertisers, Yahoo! has notified them about their new terms and conditions without even seeking the advertiser’s permission on this matter. Barry Schwartz, has given a brief information on the issue.

Have a look at the the current version and the archived version of the terms and conditions. Here is the snippet of the terms and conditions that states:

While a lot of webmasters and general users are satisfied with the fact that Yahoo has started geo-targeting, certain comments about launch problems are telling a different story! These comments are concerned with the early adaptation crunches of this new tool.

But it is not that difficult as it sounds because Yahoo! has already divided out their PPC with respect to different countries.

YahooPete has given us ample information to make all of us aware of the fact that Yahoo Search Marketing has come out with various desired and enhanced features.

“Some of these enhanced geo-targeting features include:

Yahoo! has just launched a geo-targeting system that would enable the search ad campaign managers to fine tune their target audience for a particular ad campaign, keeping specific locations in mind!

This unique feature would utilize different search queries of the users, their IP addresses and other factors that predicts their location as well as what kind of ad will Yahoo-Search serve them!

According to the Official Yahoo! Search Marketing Blog, it has been reported that a lot of improvisation has been made in the relevancy and the quality of ads in Yahoo! Publisher Network.

A further elaboration has been done on the whole issue:

So, it has begun! Yesterday, we had reported that, Yahoo! was updating its search index as part of the Yahoo! Weather Update for the month of August and that the Webmasters were feeling a lot more iffy than they were for the June 2008 search index update.

Now we know why! According to Search Engine Journal, the paid Yahoo! Inclusion program, also known as Yahoo! Search Submit, has been acting erratically with Webmasters losing rankings out of the blue.