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Yahoo My Display Ads Launched for Ad Marketplace

June 23rd, 2009 | 774 Views RSS Feed

The self-serve display ad marketplace “Yahoo My Display Ads" has been launched by Yahoo. The marketplace is meant for ads on Yahoo sites and the other partner sites.

AdReady, a Seattle-based technology provider has taken the responsibility of ad customization part of the program. The ad inventory for Yahoo and partner network sites is managed by Yahoo's Right Media exchange.

Yahoo! Is Justifying Automatic Account Optimization!

January 28th, 2009 | 984 Views RSS Feed

It was not long back when Yahoo! decided to auto-optimize sponsored search accounts. But just three weeks after, the search engine has published an explanation for that!

Recently, Yahoo! emailed advertisers about their new regulations, which says that it may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an Insertion Order!

Yahoo! Search Marketing Updates Help Center

January 27th, 2009 | 657 Views RSS Feed

Yahoo! Search Marketing has updated its help center. Here are the major changes:

  • Better organization and easier navigation: Fewer clicks, and better navigation, that is the main motto of Yahoo! Search now.
  • Stronger search functionality: The search results are more relevant than ever before.
  • Links: Now the users will get links to their related search as well!

Yahoo Shuts Down Contextual Network Ads- 'Content Match' in UK!

January 15th, 2009 | 757 Views RSS Feed

PPC Hero is claiming that they have received an email from Yahoo! that they are planning to shut down “Content Match" in UK.

For those who don't know about Content Match, it is Yahoo’s contextual network ads that allow Yahoo Publisher Network publishers to display Yahoo ads on their sites.

Nothing has been said or written about this issue anywhere. Nor is the official description page of Yahoo UK writing anything about it.

Yahoo's Mail To Advertisers: We Can Create Ads & Edit Your Keywords!

January 7th, 2009 | 731 Views RSS Feed

In an email sent out to the Search Marketing advertisers, Yahoo! has notified them about their new terms and conditions without even seeking the advertiser’s permission on this matter. Barry Schwartz, has given a brief information on the issue.

Have a look at the the current version and the archived version of the terms and conditions. Here is the snippet of the terms and conditions that states:

Yahoo's New GeoTargeting is Facing Launch Problems

October 30th, 2008 | 722 Views RSS Feed

While a lot of webmasters and general users are satisfied with the fact that Yahoo has started geo-targeting, certain comments about launch problems are telling a different story! These comments are concerned with the early adaptation crunches of this new tool.

Yahoo! Search Marketing

But it is not that difficult as it sounds because Yahoo! has already divided out their PPC with respect to different countries.

Yahoo! Search Marketing with Enhanced Features!

October 24th, 2008 | 854 Views RSS Feed

YahooPete has given us ample information to make all of us aware of the fact that Yahoo Search Marketing has come out with various desired and enhanced features.

“Some of these enhanced geo-targeting features include:

Now Geo Target Users at Country, City or ZIP code level with Yahoo Search Marketing!

October 21st, 2008 | 1,025 Views RSS Feed

Yahoo! has just launched a geo-targeting system that would enable the search ad campaign managers to fine tune their target audience for a particular ad campaign, keeping specific locations in mind!

This unique feature would utilize different search queries of the users, their IP addresses and other factors that predicts their location as well as what kind of ad will Yahoo-Search serve them!

Yahoo! Improves Content Watch and Relevancy Of Ads!

October 14th, 2008 | 662 Views RSS Feed

According to the Official Yahoo! Search Marketing Blog, it has been reported that a lot of improvisation has been made in the relevancy and the quality of ads in Yahoo! Publisher Network.

A further elaboration has been done on the whole issue:

Yahoo! Search Index Update Affecting Yahoo! Paid Search Submit!

August 6th, 2008 | 844 Views RSS Feed

So, it has begun! Yesterday, we had reported that, Yahoo! was updating its search index as part of the Yahoo! Weather Update for the month of August and that the Webmasters were feeling a lot more iffy than they were for the June 2008 search index update.

Now we know why! According to Search Engine Journal, the paid Yahoo! Inclusion program, also known as Yahoo! Search Submit, has been acting erratically with Webmasters losing rankings out of the blue.

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