For most of us the word excluded is more a negative word, especially if you are someone who has been excluded from a party. However, the Excluded Words feature is more of a help when you need to block unwanted searches that you believe aren't relevant. And for the record, the excluded keywords are also called negative keywords, but they're still positive. So for increasing your relevance this is what YSM advises:

Won't it be just wonderful that every click that we get on our sites would turns into a customer. Afterall we work hard only to get more customers. Every visitor is a potential customer, so it is important that every click that we get must turn into a customer.

But 'how' that is the question. YSM here has offered ten landing page tips to turn your visitors into customers:

It is quite possible that while reviewing your account for the week's activity, you notice a jump in your clicks. While such an observation may not be a cause for alarm always, there are a couple of first-aid steps that you can take before you call up Yahoo!, advises YSM.

To approach the issue systematically you need to ask yourself 3 important questions:

First: Have you changed anything in your account recently?

As the Valentine's Day approaches the lovebirds become lovestruck and the hearts can no longer wait for the momentous occasion, millions would turn to the Internet to hunt for the best of goodies to impress their loved ones. And your Valentine's Day campaigns would either be a hit or a miss depending on their attractiveness. YSM offers some effective tactics to help you meet or exceed your targets.

Here Are The 5 Fantastic Tips

After announcing four months ago that Quality Based Pricing is for Advertisers' gain, Yahoo! Quality Based Pricing now hits the UK as seen on SMX London.

SeoHome also has a post about the launch.

"From today, 15th November, advertisers in the UK can benefit from discounted clicks for better quality traffic."

Yahoo's Search Marketing team teaches how to improve your ad copy. By offering this real-time information, this feature can help you write more effective ads, helping you improve your Quality Index score.

To use the watchamacallit:

• Log into your account.
• Click the Campaigns tab.
• Click on a campaign name.
• Click "Create New Ad" or the "edit" button for an existing ad.
• Click on any of the keywords.

Yahoo!'s mobile group have been busy. Over at the first seminar of the Mobile Asia Congress, Yahoo! made many important announcements.

1. Yahoo! Extends Global Mobile Leadership Through Nine New Partnerships With Mobile Operators in Asia Pacific The new partnership agreements include leading mobile operators such as Aircel Limited (India), BPL Mobile (India), Bharat Sanchar Nigam Ltd. (BSNL; India), DiGi Telecommunications Sdn Bhd (DiGi; Malaysia), PT EXCELCOMINDO PRATAMA Tbk. (Excelcom; Indonesia), PT Hutchison CP Telecom (Hutch 3; Indonesia), PT Indosat, Tbk (Indosat; Indonesia), PCCW Mobile HK Limited (Hong Kong) and Starhub Ltd (Singapore).

Yahoo Announces Change To Shorter Descriptions informs Frank Watson who received two e-mails from the search engine company.

"Yahoo will be cutting off ads at 75 characters. They had started this shortened descriptions some time ago but let you enter longer descriptions and they would only show the first 75 characters. Seems now you will not have the option - all ads will use the 75 character limit.

To improve and better Ad Quality, who better than Yahoo! to guide us. And this is what they did, write an excellent post called, "Your Quality Index: A Quick Guide to Understanding and Improving It."

"When all five sections of the bar are colored in blue, your quality index score is high. When three sections are filled in, your score is OK. When only one is filled in…well, you get the idea.

Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.