Two major search engine conferences are coinciding this year Search Engine Strategies (SES), Chicago 2007 & PubCon Las Vegas 2007. Both of these would be held in the first week of December 2007.

We would be covering both the events.

SES Chicago 2007 Schedule:

Monday, December 3

• 9:00-10:00AM: Search Around the World - Part One: Asia/Pacific & Australia
• 9:00-10:00AM: Mobile Search Battle Royal
• 10:15-11:15AM: The Human Equation: Giving Back Internet Style
• 10:15-11:15AM: Meet the Web Analytics Players
• 10:15-11:15AM: Redefining the Customer
• 11:30AM-12:30PM: Orion Panel: Search, Privacy and Community in the Digital Age
• 1:30-2:30PM: There's Still Money on the Table!
• 1:30-2:30PM: Igniting Viral Campaigns
• 2:45-3:45PM: Orion Panel: Universal, Blended and Vertical Search

Tuesday, December 4

• 9:00-9:45AM:Keynote Presentation: Seth Godin
• 10:15-11:15AM Shopping Search Tactics
• 10:15-11:15AM Usability & SEO: Two Wins For The Price of One
• 10:15-11:15AM: The Transformation of Local in a Search Driven World
• 11:30AM-12:30PM: Landing Page Testing Overview
• 11:30AM-12:30PM: Big Site, Big Search
• 11:30AM-12:30PM: Are Paid Links Evil?
• 2:00-3:00PM: Actionable Social Media
• 2:00-3:00PM Maximum Conversion in Retail: Raising the Bar
• 2:00-3:00PM Sitemaps: Oversold, Misused or On The Money?
• 3:30-4:30PM: How to Build Investment Interest in Your SEO/SEM Company
• 3:30-4:30PM: Online Maps: Plotting the Direction of Local Search

Wednesday, December 5

• 9:00-9:45AM: Keynote Presentation: David S. Isenberg "Neutral Net" Topic
• 10:15-11:15AM: Podcast & Audio Search
• 10:15-11:15AM: Managing Automated PPC Bid Management
• 10:15-11:15AM: Case Study: Moving from Paper to Online
• 11:30AM-12:30PM: Your Marketing Program in Context
• 11:30AM-12:30PM: Managing PPC for Multiple Clients
• 2:00-3:00PM: Calling All Clicks: PayPerCall and You
• 2:00-3:00PM: CSS, AJAX, Web 2.0 & Search Engines
• 2:00-3:00PM: Retail Case Studies
• 3:30-4:30PM: Last Minute Holiday Search Tactics
• 3:30-4:30PM: PPC Advertising on Influential Blogs and Social Media
• 3:30-4:30PM: SEM Pricing Models

Thursday, December 6

• 9:00-10:00AM: So You Want to Be a Search Marketer?
• 10:15-11:15AM: Landing Page Optimization Clinic
• 10:15-11:15AM: Search Marketers on Click Fraud
• 11:30AM-12:30PM: Dealing With Difficult Clients

PubCon Las Vegas 2007 Schedule

Tuesday, December 4

• 9:00-10:00 AM Keynote by Craig Newmark
• 10:00-11:30 AM Social Marketing 101 - The Playing Field
• 11:35AM-12:50PM Monetizing Social Media Traffic
• 11:35AM-12:50PM Optimizing Your Site for Contextual Ads
• 1:30-2:45PM Keyword Research, Selection and Optimization
• 1:30-2:45PM Link Building Campaigns and Strategies
• 2:45-4:00PM Content Creation - Cranking it Out
• 2:45-4:00PM Link Baiting - 96 Different Strategies
• 4:00-5:30PM Link Buying

Wednesday, December 5

• 9:00-10:00AM Keynote by Richard Rosenblatt
• 10:15 AM - 11:30 AM Domain Names and Trademarks - Legal Issues
• 11:35AM-12:50PM Interactive Site Reviews - Focus - Social Media
• 11:35AM-12:50PM Effective Domaining Strategies
• 1:30-2:45PM SEO and Big Search
• 1:30-2:45PM Alternative Discovery and SEO - Feeds, PDF's, and Blog SEO

Thursday, December 6

• 9:00-10:00AM Keynote with Matt Cutts
• 10:15-11:30AM Effective Action Based Copywriting
• 10:15-11:30AM Brand Management
• 10:15-11:30AM CSS and HTML Coding Today
• 11:35AM-12:50PM Search and Blogging Reporters Forum
• 11:35AM-12:50PM International and European Site Optimization
• 11:35AM-12:50PM Responsible Web Design
• 1:30-2:45PM Ecommerce and Shopping Cart Optimization
• 2:45-4:00PM Competitive Intelligence
• 4:00-5:30PM Tools of the Trade
• 4:00-5:30PM Organic Keyword Research and Selection

A lot of action is round the corner in the coming week, so for all the latest news, updates, and coverage of the sessions, don't forget to continue reading the Unofficial SEO Blog!