The Direct Marketing Association, declares the launch of its new Certification Program in Search Engine Marketing. The course will be initiated through DMA06, which is DMA's Annual Conference and Exhibition, to be held from October 14 to 19 in San Francisco. The course is prepared in collaboration with major search engines such as Yahoo!, MSN and Google. This course “has been developed in response to the nearly daily changes in this dynamic marketplace that profoundly affects the tactics and knowledge used by today’s search marketers.

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