Once IncrediMail disclosed that it's got a notice from Google Inc. about the latter's decision to end the advertising service relationship with the former, all hell broke lose. Incredimail's shares plummeted by 45 percentage points hitting this year's lowest figure of $2.50. IncrediMail, specializes in producing customized e-mail solutions.

Picture Credits: Reuters

In a statement issued by the Incredimail it specified that its AdSense account has been scrapped. The association with Google had been quite profitable for them in the years 2006 and 2007. IncrediMail's also stated that it is considering talks with the Google for further clarifications, discussions and negotiations in addition to approaching other vendors as an alternative.

Incredimail's stocks have picked up a bit and had reached to a high of $2.70 in the morning. One lesson that's become crystal clear from this episode is that if you put all your eggs in one basket, be ready for incurring some surprisingly hefty losses.

Via: Reuters

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