EU extends Google-DoubleClick inquiry informs Reuters. Apparently, the EU regulators on Monday extended the deadline for their inquiry into Web search leader Google's proposed purchase of rival DoubleClick to November 13 from October 26.

Google competition counsel Julia Holtz told Reuters, "We believe that the deal is good for publishers, advertisers, and users–and we trust that the Commission will reach the same conclusion and clear the transaction."

The time limit for a verdict about the DoubleClick deal was moved back so proposed remedies to possible competition problems could be tested, a spokeswoman for the European Commission said.

Image Source: ExoClick

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