Peter Harbison and the InsideAdwords blog officially announces the first ever update of Google's website Optimizer.

Free landing page optimization tool: The first feature is a wizard for creating A/B split experiments. A/B tests are ideal for testing how well different page layouts perform and for pages that don't get a lot of traffic. Although you can perform A/B testing in Google Analytics, using Website Optimizer simplifies the process and makes it really easy to set up experiments and view results. Click here, to get an idea of how to set up an A/B experiment.

The experiment list display has also been improved. The most recent experiments will appear at the top and these experiments can now be deleted.

Finally, they've added My Client Center Access Manager. Now, with permission from client accounts, agencies can access Website Optimizer directly through the My Client Center. For more information, visit support.

Visit Website Optimizer to learn more about Website Optimizer and testing.