The second part of the full disclosure model of PayPerPost has been made public. According to the new Terms of Service participating bloggers will now have to reveal their sponsored status. Ted Murphy, chief executive officer of PayPerPost said “The mission of PayPerPost has always been to be the top marketplace connecting bloggers and marketers. We have always believed that the marketplace will naturally evolve based upon needs of the marketers and bloggers participating in the market. Proper transparency for WOM marketing has been an ongoing balance for our members and an issue with little legal precedent. Although the FTC was petitioned and recently declined any formal action against buzz marketing practices (e.g. Proctor & Gamble Tremor, BzzAgents), we believe the marketers and bloggers in our marketplace will benefit from today’s Terms of Service updates. We will undoubtedly lose some marketers and bloggers in the process, however we believe this measure serves our marketplace participants long term.”
PayPerPost has also increased the minimum price for every post by $1 to $5.

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