As it had been expected, Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page. This factor will directly impact a Webmaster's 'Quality Scores'. Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.

As of now the Landing Time will only be displayed in the Keyword Analysis page. However, come mid-June this year, Landing Page load time considerations will be evaluated for the Quality Scores. Google has provided sort of a 'Help Center' for Webmasters to understand the complexity and the importance of the Landing Page Load time and find tips and suggestions to improve their webpage load timings. Google recommends that this article should be thoroughly read and understood, to avoid any confusions.

There have been a chatter on Webmaster World as well regarding the induction of Landing Page Load Time. Here are some interesting posts for our readers:

“Except in extreme circumstances is this really warranted? Really?

I'm relatively new to adwords: Does this mean, that my fast-loading page will be placed higher than a lame competitor's, who bids an equivalent sum? Does quality outweigh money with respect to placement?”

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