Google AdWords team is going to release a new ad scheduling features that will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. It will enable them to schedule their ads during specific hours, such as to run late at night or at lunchtime only.

Search Engine Watch posted excerpts from conversation with Michael Mayzel from Google. Here is all of it:

    * We are releasing this ad scheduling functionality at the request of advertisers and agencies who have asked for greater campaign management control.

    * AdWords' new ad scheduling functionality will enable advertisers to drive greater returns from AdWords by providing them with more granular control over when their ads run and how much they bid.

    * Ad scheduling allows advertisers to run their ads and modify their bids based on time of day as well as intra-day and intra-week cycles in campaign performance.

    * Small business and local advertisers can now schedule their ads to run only during business hours.

    * More sophisticated advertisers can now better capture & exploit intra-day and intra-week cycles of buyer behavior.

    * We are planning to role it out to all advertisers next month.

Now the competition gets hotter as this is clearly a move directed toward MSN adCenter.

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