Over at Search Engine Journal, Ann Smarty has come up with an interesting post, providing extremely useful tips for the Webmasters for their Google Analytics accounts. These tips are designed to help the Webmasters to track and evaluate data even more efficiently.

Tracking Error Pages

In order to solve the problem of your non-existent pages, it would be a wise idea to incorporate the below-mentioned code to your 404 page.

Categorization of Visitors:

With the following code, you can classify your visitors according to their browsing and buying patterns, i.e the one who subscribed to your website, made an online purchase through your website and also for those visitors who downloaded your products.

“<script type=”text/javascript”>
pageTracker._setVar(’Marketing/PR’);</script>”

According to the Google Analytics Help Page, with the help of the above-mentioned code, you'll be able to:

1. Track visitors that landed on a particular page.
2. Track visitors that clicked a particular link.
3. Track visitors according to their form selection.

Tracking Outgoing Links:

You can add the following code to all your outgoing links, if you wish to track them. This code is also very much useful in the likely event, that you want to track your banner advertisements as well.

“< a href=”http://www.example.com”
onClick=”javascript: pageTracker._trackPageview(’/outgoing/example.com’);”>”

Use the following code for tracking the Flash banners:

“on(release) {
getURL(”javascript: pageTracker._trackPageview
(’/bannerads/advertisername/bannername’);”);
getURL(”http://www.advertisersite.com”);
}”

Downloads Tracking (PDF, AVI, or WMV):

With the help of the below mentioned code, you can easily track your website downloads. This code supports file formats such as PDF, AVI and WMV.

“<a href=”http://www.example.com/files/map.pdf”
onClick=”javascript: pageTracker._trackPageview(’/downloads/map’); “>”
</a>

These were some the most useful odes that you apply to the Google Analytics to smoothen your tracking and evaluation procedures. For more detailed information, check out the post at Search Engine Journal

With the help of the below mentioned code, you can easily track your website downloads. This code supports file formats such as PDF, AVI and WMV.

“<a href=”http://www.example.com/files/map.pdf”
onClick=”javascript: pageTracker._trackPageview(’/downloads/map’); “>”

</a>

These were some the most useful odes that you apply to the Google Analytics to smoothen your tracking and evaluation procedures. For more detailed information, check out the post at Search Engine Journal.

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