The main purpose of SEOs is to take care of the “ranking aspect” of the websites, but with the personalization updates of search engines, it has become difficult to know about the true rankings of the websites. A personalized search result page can be entirely different as compared to those actual results that are provided with the ranking tools.

Thanks to André Scholten for making all of us aware of the fact that Google Analytics users can track SEP rankings and know as to where they rank for specific keywords. Of course, they will not be able to figure out the exact position, but figure out a rough assumption on what page of the SERPs they rank on.

According to a post on Yoast,

“To get the rankings in your Google Analytics reports you have to create a new filter. The title of the filter contains a 3, that's because filter 1 and 2 take care of filtering out everything else than Google Organic traffic.”

Screenshot of the Filter:

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