Google Checkout has conducted a survey through Harris Interactive on the shopping behaviour of people this valentine season.

The report concludes that:

• 52% U.S. adult Valentine’s Day shoppers* will be buying gifts for more than one Valentine this year (the list includes spouses, parents, pets and extra sweethearts)
• 43% will be buying more than one gift for their valentine
• 55% of men indicated that they plan to buy for spouse, compared with 44% of women.
• 11% indicated that they typically spend $10 or less. On average, U.S. adults spend about $70 in total on Valentine’s Day gifts.
• 55% of men indicated that they plan to buy for spouse, compared with 44% of women.

One  interesting finding was that more adults (6%) will be buying gifts for their pets as compared to for their fathers (5%) and grandfathers (1%). Lucky pets there. Google Checkout has also announced a discount of $10 off a one-time purchase of at least $10 for first time buyers. The offer lasts till February 15.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!