Hot Trends is the latest feature on Google Trends. Hot Trends presents a list of “current top 100 fastest-rising Google search queries in the U.S”. Also, users can select specific dates to know the rankings of the particular day.

As said in the press center, “For years, Google has produced a manually compiled list of popular searches called the Google Zeitgeist. Hot Trends takes this list to a new level, providing an up-to-date snapshot of what's on our collective mind – from current events to daily crossword puzzle clues to the latest celebrity gossip. For each Hot Trends result, the associated Google News, blog searches and Google web search results appear, giving users greater context for each result. For example, the #2 Hot Trends result on Tuesday, May 15th was a cryptic phrase: "I who have nothing." The associated news articles and blog results showed that this is in fact the title of a song that was performed on American Idol that night. And the associated web search results reveal this was originally a song made popular by Shirley Bassey. ”

Another addition to Google Trends is the capability to view “sub-regions” that accessed the results of the search.