Google's kept its focus on enhancing its services with newer features and improvements every now and then. Since iGoogle was launched last year, see:

iGoogle - New, Improved, More Personal Google Home Page which allowed users to get a more personalized usage of Google's services and after releasing embellishments later, see: Interesting iGoogle Themes!, now you get to enjoy iGoogle on your iPhone as well.

iPhone users can access it directly through http://google.com/ig/i, though it should automatically redirect you when you attempt to access iGoogle. You can customize iGoogle for RSS reader, news on a range of topics, email, weather maps, online Tetris, crossword puzzles and more. It lists all the gadgets and feeds in a single column.

It surely is the next step in evolution for Google's erstwhile mobile specific page at google.com/m as this one is more customizable. The Netvibes folks should see this move by Goliath Google with rapt wariness as it directly competes with their own releases for the iPhone.

Via: Google Inc