Google has released Featured Content for Google Earth, "a new showcase of multimedia overlays in Google Earth that connect users to information about around them from a variety of premium content providers." The feature enables users can learn more about the natural wonders and manmade landmarks of the world.

On clicking the "Featured Content" in the Google Earth sidebar, icons for each featured content provider will span the globe. The users can then click on individual locations and know about the area's significance. The content will be regularly updated so as to include innovative contributions from additional content providers.

The intial Featured Content for Google Earth partners include information on United Nations Environment Program (UNEP), Discovery Networks World Tour, National Park Service and Jane Goodall Institute. The "Turn Here" overlay that features free city video guides for travel, restaurants, hotels, local events and music around the globe. John Hanke, director of Google Earth and Maps believes that , "Google Earth Google Earth is an excellent medium for organizing and sharing the world's geographic information and we continue to explore opportunities to bring visually compelling and informative content into Google Earth."