Recently a popular strategy has been used by a number of websites to offer a free gifts if the bloggers would review and give links to a product! Sounds strange but the grapevine is that these tactics are considered acceptable by Google now! But after looking at the given example below, I don't think that the grapevine is true at all.

One such website that is openly involved in these kinds of tactics and behavior is SumoLounge.com. It has managed to generate hundreds of backlinks by using this tactic, and that too with great success. But the fact is that Google is planning to strip the website from their PageRank! This is a kind of caution for all those, who are planning to offer a similar incentive to gain links from bloggers.

Till last year, Google was snapping down on paid links, but this year it seems that they may take a quick stance against blog reviews made in exchange for free gifts!

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