In a NY Times article, Google recommends to the F. C. C. to let companies “allocate radio spectrum using the same kind of real-time auction that the search engine company now uses to sell advertisements.”

Though Google said they have no intentions of bidding in the war for broadcast, it cannot be denied that with they have “become an active participant in the debate over the control of access to broadband digital networks because it wants to create more competition among digital network providers like cable companies and Internet service providers.”

Adam Kovacevich of Google’s policy office, Washington said, “The driving reason we’re doing this is that there are not enough broadband options for consumers. In general, it’s the belief of a lot of people in the company that spectrum is allocated in an inefficient manner.”

What is clear in the article is that, with this, Google gains as "… in the future such a system might require that advanced computing technology be built into wireless handsets and computers to automate the auction bidding process and permit it to take place without users noticing. The Google proposal states that such a system would reduce retail prices for wireless spectrum and extend Internet access into rural areas not now served by existing providers."

The F.C.C. will auction off airwaves within the 700mhz band for the purpose of next generation digital signals.

The article in available at NYTimes.com.

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