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Google Sends Aspirin For AdWords Headache

July 17th, 2006 | 1,154 Views RSS Feed



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Several days ago, a blog entitled “Dear Google, You’re Giving Me a Headache” about how all the recent Google AdWords changes were giving him a headache. In response he'd been sent some acetaminophen.

"After a meeting at Fortune Interactive, where I was actually discussing Google reporting, I went to my desk and found an envelope from Google. I opened the envelope and a small pack of acetaminophen fell out. The hand written letter said:
Dear Al,
I hope this helps you keep up with the many Adwords changes.
PS – You are reading the Inside Adwords Blog, right?

Google continues to amaze me. Even though they are a huge company, they obviously found my article on Marketing Pilgrim, got some acetaminophen, wrote a letter, and mailed it to me. This may not have taken much of their time, but I am sure it is the small things, like this, that make their employees love working there.

I took the acetaminophen, read their “Inside Adwords” Blog, and I felt a lot better. As a matter of fact I feel so good I am preparing my next article, “Dear Google, I Need a Vacation.”

The Googler behind the scene is Matt Cutts sidekick, Adam Lasnik. Over to him-
"Anyway, yeah, this little mailing was indeed sent on a whim from a random Googler (me!), and though I’m a bit shocked by the response, I’m glad that my letter ended up entertaining not only Al, but also lots of other people."

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