In this world of speculations above reasons, the web world is afloat with another buzz published by Shoemoney. He has reported that Google is going to offer paid reviews through its AdSense system and is currently looking for beta testers. Adding facts to this rumor, he has stated reasons which can make Google enter the paid reveiws business, they are:

Publishers - Google already has an amazingly huge database of publishers.

Advertisers - Nobody has no online advertisers then Google. AND now they have taped into the news, magazine and radio network, they have access to tap even more advertisers on the shoulder to pay for reviews of their service.

Blogger - Google already owns the biggest blog network in the world and they seem to already have a relationship with wordpress for easy implementation of Google AdSense on wordpress.com (that would make sense anyway).

Metrics - Between Google toolbar, Adsense, and Pagerank data Google has by far the best metrics to price a site for a review. They already use these metrics for Adwords in selling contextual ads and links.

Though even Shoemoney himself has called this report as a "hogwash." but still it has created quite a stir among the bloggers. Many have strongly rubbished it. In a post, Loren Baker discussing on the issue has stated that, "Google won't enter paid reviews arena unless the end result is the indexing of this review information within the Google Shopping and Google social network as a way to get the jump on Amazon, Yahoo and other online vendors who post user reviews."

Justifying his stand, he has further underlined the reasons. He has stated the following:

• Since Google's end product is search, I could see Google offering some kind of tested review process where their reviewers must enter a proof of purchase code into the interface to prove they have used or purchased an item.
• Then they post a review within Google or on their own blog, in order to receive a payment for the review, if they do post on their own blog, the blog would have to run Google AdSense.
• When someone searches for a specific product brand name, model number or relevant term, Google Products / Google Shopping then serves idenpendent third party reviews, both hosted on Google or Google Partnered blogs (blogs serving AdSense).
• The user then reads the reviews and makes the purchase of that product or other products suggested via Adsense.

Neither denying nor accepting the speculation Hobby Place, a blogger has commented that "I don't really see Google doing this through Adsense/Adwords necessarily, though I suppose it is possible. Typically, if Google expands into a niche they purchase a company that is already successful in the niche in order to do so. Blogger is a good example. I guess they could simply incorporate a system into Adsense/Adwords instead, though. Much more likely that they purchase whichever competitor survives through all the penalties, though, and wrap it up into their ever-expanding online monopoly."

However, we don't know what Google can do or can't, but what we do know is that any move that affects the online community would surely won't go unchallenged. The backlash would just be getting ready!!