Loren Baker over at Search Engine Journal has written an article about the essentials of Link Building. Link Building has been an important part of online marketing mix since the initial advent of commercial sites. With the advancement of search engine optimization Links have evolved as a medium for accessing the value of a site.

There are many ways of obtaining links such as the old fashioned email request, building or buying relevant authority sites, directory listings, blog comment participation, and the recent phenomena or link baiting; link building has become a satisfying, frustrating and entertaining challenge for SEO’s.

Loren further says:
Some of the most valued links can be obtained via payment, and many successful SEO campaigns begin with buying links or paying for editorial review; whether such links are purchased for PageRank, Google Juice, co citation or the old fashioned goal of traffic generation.

In his post he gives a detailed overview of various online channels which ought to be a part of your link buying menu.

Read the complete post.