According to a latest Mediapost report, Microsoft has incorporated behavioral targeting features into the adCenter,
it's paid search program.With this new service advertisers will now be able to show their pay-per-click ads to the potential purchasers. In order to stand apart from Yahoo's Search Marketing product as well as Google's AdWords product, Microsoft has reportedly broken down Internet surfers into 18 audience segments. These audience segments include movie watchers, mobile users, gamers, Internet power users, parents, new/expecting moms, travel searchers, auto buyers and so on.