Selected advertisers have been invited by Microsoft adCenter to participate in the new ContentAds pilot. ContentAds pilot is expected to begin displaying contextual ads this fall. As per the invitations sent, contextually targeted ContentAds would appear on various MSN properties, such as MSN Real Estate and MSN Money, as well as others linked from the main MSN portal. However, the exact text could imply that ads for this pilot would also appear on non-MSN sites.

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