Microsoft has been trying to catch up in the field of search engine marketing and has been quite busy in improving its online advertising platform known as Microsoft adCenter. Last month we had informed our readers that Microsoft had launched “Microsoft AdCenter Desktop Beta” and was encouraging user to sign up for the program.

Microsoft has sent an e-mail to all the advertisers, in which it talks about the new upgrades that it has rolled out for adCenter. These new features have been incorporated on the behest of numerous advertisers who had been feeling inadequate due to the loss of certain features in the adCenter accounts. With the new features, the advertisers will be able to take control of their credit card payments along with keyword research data that can be used to optimize their campaigns more effectively.

As per the email received by advertisers, here is the gist of all new abilities added to Microsoft adCenter:

Pay your adCenter balance on demand: Use the Bill Me Now button to pay your remaining balance with your credit card at any time.

Easily organize your credit cards and remove unused cards: Simply add new, edit, or remove existing credit cards from your payment methods.

Optimize your campaigns with more powerful keyword research data: Use the improved keyword research tools to generate keyword suggestions, view colorful new graphs on performance and demographics, and quickly add new keywords to your ad group.

Refresh report data and create new reports with ease: Now, in just a few clicks, you can refresh the data in a recent report or create a new report that is based on a report you've recently run.

To learn more about the newly added features to Microsoft adCenter, you can visit the Microsoft adCenter Community Blog or you can also visit Microsoft Advertising.

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