Microsoft's adCenter is introducing Dynamic Text Insertion as its new offering.

Similar to using {keyword} insertion, Dynamic Text Insertion works by using these placeholders: placeholders {param1}, {param2} and {param3}.

Tips from adCenter:

• If submitting keywords via a spreadsheet – Dynamic Text should be placed in the ‘Dynamic Text {param2}’ column
• If submitting keywords via Microsoft adCenter click into the relevant ‘campaign’ and ‘ad group’ and once you’ve reached the ‘keywords’ tab, click on the ‘edit keywords’ button.
• Alter {param1}, {param2} and {param3} as appropriate. The ‘Bulk Edit’ function can be used by ticking next to the keyword parameters you wish to edit and then clicking ‘Bulk Edit’.
• {param1} is typically used for destination URLs as it offers more characters with which to ensure the link is as ellaborate as possible. {param2} and {param3} can be used to include as much of the keywords and other engaging information (e.g. price points) as possible. The bulk editing function makes it really easy to update your dynamic text when required.

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