Microsoft launches their new-look for MSN mobile. As with every other MSN product, it has clean lines with a fresh feel and modern feel.

Latest features in the new MSN Mobile portal include:

1. Sports - Get game scores, schedules, stats, and more
2. Weather - Look up the week's forecast
3. Entertainment - Find movie reviews, show times, and more
4. Money - Get instant stock quotes and money tips
5. Search - Find the info you need fast
6. Mail - Read and compose email while you're on the go
7. Local - Search local listings, get maps, directions and more

Phil Holden, Director Mobile Web Services, Microsoft said, "We firmly believe there is an inflection point here. There's a new battle, a new frontline developing on the mobile phone." Experts say number of mobile Internet users within the US alone will reach 110 million in 2011, compared to 32 million users now, which is a triple rise.

"The ultimate prize for all the players is to gain a foothold in the market for mobile advertising. ABI Research has forecast global mobile marketing and advertising to increase six-fold to $19 billion by 2011 from an estimated $3 billion by the end of 2007. Greg Sterling, founding principal of research firm Sterling Market Intelligence, said the iPhone and the new MSN portal reflect how companies are trying to address consumer dissatisfaction with surfing the Internet on mobile phones. According to Greg Sterling of Sterling Market Intelligence, "The majority of users are not surfing the mobile Internet yet, but there is pent-up demand for content on mobile phones." Within 2007, Microsoft anticipates adding banner, text or click-to-call advertisements.

The official MSN mobile website says, "We're constantly working to improve MSN Mobile. Get the latest on new features, downloads, and more. Be sure to check back often – this page will be updated as new features and services become available." The application scores 10/10 for aesthetics.

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