According to Accura Cast,Google has finally updated AdWords conversion tracking system. Advertisers can now classify conversion actions and track them individually. Advertisers can now also view the statistics in summary form of overall conversion total and the unique conversions to the elements as defined by the user.

The new Conversion Tracking page provides a categorization of the number of conversions by conversion type. The common Conversion actions are:

• Sale/Purchase
• Sign-up
• Lead
• Key page view
• Other

Now, the advertisers will be able to take advantage of Google's Pay-per-action which was launched in March 2007. These conversion actions can now be combined with PPC Campaigns as well as PPP campaigns.

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