Yahoo wins exclusive ad deal for Bebo UK, Ireland informs news agency, Reuters. Yahoo Inc won a deal which lets them advertise on the social networking site, Bebo, UK & Ireland. With this, Yahoo's display and video ads will de displayed to over 11 million users.

Toby Coppel, MD of Yahoo Inc, Europe told Reuters, "We think this is a groundbreaking move in the online advertising industry in the UK and Ireland. It's a core step for us in building up the largest and most effective advertising network. It's a big deal."

“The deal is likely to be seen as a good win for Yahoo, the market leader in display advertising, which is making a major push to expand the percentage of advertising that occurs off the Yahoo network of properties.”

"Under the agreement, Yahoo will also integrate the community-driven knowledge service Yahoo Answers into the Bebo site and provide a new Bebo toolbar that allows users to monitor their social network when they are not on the site."

IMAGE SOURCE: TechShout

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