The official Yahoo! Search marketing blog announces a new offer of a new payment option and a special offer through which you can pay your Y!SM bill through PayPal.

"Online retailers now have the ability to move funds directly from their existing PayPal account to pay for their search marketing budget. In addition, Yahoo! Search Marketing advertisers who are also online retailers may be eligible to take advantage of zero PayPal Express Checkout fees through May, 2008 and (drum-roll, please) a $100 credit toward their Yahoo! Search Marketing accounts."

For more information, read Yahoo! PayPal Checkout Program.

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