Some months back Yahoo! announced their plan to buy the rights of Right Media Inc. Now this acquisition is official and Yahoo! has acquired the Right Media Inc. So, its time to cerebrate for Yahoo! advertisers, publishers and ad networks who will surely get some new value with this open ad exchange by getting an opportunity to compete with the largest players.

You might be wondering how. Lets first check out what actually Right Media Inc is all about. See the Right Media which is the creator of a Direct Media Exchange is a self-service publisher product. It allows publishers with just one interface to sign up for, manage and optimize against multiple advertising networks. With an open exchange, advertisers, publishers and ad networks will get equally benefited.

Advertisers will get more inventory and audience options than before and that also from all the participants from the market place. Moreover, they will also have an increased control and visibility into the buying process which is a plus point in any business. And as the publishers are concerned, they will get an opportunity to bundle their own ad inventory with inventory within the exchange.

Truly, Yahoo! understands the value of the Direct Media Exchange and it is confident that Right Media can be the “right fit” for their advertisers and publishers.

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